Storytelling with Data: A Data Visualization Guide for Business Professionals by Cole Nussbaumer Knaflic

Author:Cole Nussbaumer Knaflic
Language: eng
Format: mobi
ISBN: 9781119002062
Publisher: Wiley
Published: 2015-10-06T14:00:00+00:00

Figure 5.2 Pew Research Center original graph

Based on the article that accompanied it, Figure 5.2 is meant to demonstrate that the 2011 to 2012 increase observed in total new marriages was driven primarily by an increase in those having a bachelor’s degree or more (there doesn’t actually appear to be an increase based on the “All” trend shown, but let’s ignore this). The design of Figure 5.2 does little to draw this clearly to our attention, however. Rather, my attention is drawn to the 2012 bars within the various groups because they are rendered in a darker color than the rest.

Changing the use of color in this visual can completely redirect our focus. See Figure 5.3.

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